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Stories from OUR palaces

Our story begins in the past but transports us to the present. Discover articles and announcements that highlight our commitment to creating journeys of discovery within the Kingdom.

April 14, 2026

Riyadh, Saudi Arabia, 15 April 2026 – Boutique Group, a hospitality company fully owned by the Public Investment Fund, today announced the signing of a Memorandum of Understanding (MoU) with King Abdulaziz Public Library.

Two men, one in a suit and one in traditional Saudi attire, sign documents at a formal event.

2025

Shaping the Future of Riyadh Tourism at TOURISE 2025

2025

Nurturing Next Generation of Saudi Hospitality Leaders

2025

Ministry of Culture and Boutique Group To Collaborate

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2025

New Boutique Group Chief Executive Officer Appointed

2024

Enhancing Guest Experiences with ALTANFEETHI Partnership

2024

Boutique Group Participates in ITB Berlin Travel Trade Show

2024

Leading Designers to Transform Al Hamra Palace

2023

Spotlight On Saudi Hospitality at Luxury Travel Market Cannes

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2023

Architects Appointed to Transform The Red Palace

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2023

Partnership Established With Leading Hospitality Educators

2023

Preserving and Celebrating Saudi Arabian History

2023

Boutique Group Sponsors of Riyadh’s Hospitality Summit

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