5 September
GLOBAL ARCHITECTURE FIRM AEDAS LEADS TRANSFORMATION OF AL HAMRA PALACE
The Red Palace’s stories lie around every corner, waiting to be discovered. Preserved for a select few, at Boutique Group palaces you are free to be your true selves; totally cared for with an unrivaled expression of Saudi hospitality.


25 - 31 August
A new chapter with leadership succession

8 August
A Grand Architectural Voyage: Al Hamra Palace in Jeddah

18 August
Highlighting Saudi ultra-luxury hospitality at ILTM Cannes

28 July
Global Architecture Firm Aedas to Lead Transformation of the Red Palace
PARTNERS
Strategic alliances are integral to our mission, partnering with world-renowned organizations who share our commitment to redefining ultra-luxury and cultural preservation. These exclusive collaborations integrate global expertise with the Kingdom's rich heritage, ensuring a truly unparalleled experience across our historic palace portfolio.
AWARDS
For decades, the celebrated, the elevated and the curious have entered our gates, enticed by the simmering mystique of what might await them within, and found freedom
PRESS SECTION
MEDIA KITS
For press inquiries or to request access to our full media kit and high-resolution assets, please contact our Newsroom team directly.







